Today we are chilling with a underground rapper who has been on the grind on the East Coast for a while now. Today we are kicking it with the one and only B.Eveready.

HipHopLEAD: For starts where did the name come from?

B.Eveready: The name came from my partner J-Sizz.  We did a lot of recording together as group called Unknown Prose.  We went to the same high school, just kicked it on the daily & whatnot.  I was always the first one to show up for a game, studio session, a show, whatever was going on, and I was always a little more prepared than everyone else.  So he thought that B.Eveready would be a name that actually represented who I was as a person & an emcee.  I didn’t have an MC name at the time & I liked it, so I’ve been running with it ever since.

HipHopLEAD: You make it pretty evident you rep  real hip hop to the fullest. No one has really made a huge buzz lately while being a true artist. Do you think being “true emcee” makes it harder for you to get your shine on?

B.Eveready: A little, but I’m not even mad at the game.  They say that cream rises to the top, and I just look at it from the perspective that I haven’t gotten to my destination yet because it wasn’t time for me to get there yet.  So I just keep working on my craft daily, and try to improve.  I know the lane that I’ve chosen, so I can’t be mad at the consequences of that choice.  I hate when cats cry about someone else’s success.  There’s plenty of successful “true emcees” out right now, and skills are becoming more accepted again, so I feel like it’s just a matter of time before I get my turn.

HipHopLEAD: Why is it you think the south continues to make a heavy noise, and a lot of North East artists don’t go on a mainstream level any more?

B.Eveready: I think that in general, a lot of cats don’t speak from the heart anymore.  Everybody’s chasing that next big hit.  There’s nothing wrong with doing a party jam, but do it because it’s really what you want to express at that time, not because you think that’s going to get you on.  The South keeps winning because they’re doing what’s natural to them & what they like to do.  It seems to me that a lot of dudes on the East Coast are just trying to find out where they fit in this new market, instead of establishing their own thing & bringing the people into your world.  The South has a diversified sound, & the East Coast needs to just bring it back to innovation.  And if you can’t make something new, do what you’re good at & do it better than anyone else.

HipHopLEAD: What obstacles and real life experiences made you come up with “Rare Excellence”?

B.Eveready: It’s really just the everyday struggle of being an emcee.  Just trying to show your skills, being in a cypher and watching other cats’ faces when you let loose, seeing how people react to the industry and to life in general.  I was just trying to wrap up all those feelings & observations into that beat & just say, “this is a rare level of excellence you are about to witness, pay attention.”

HipHopLEAD: After releasing “The Guns and Butta EP,” is there a full length album on the way?

B.Eveready: Well, I release music a little differently than other artists.  I actually released the full “Guns & Butta” mixtape online back in March (http://www.beveready.bandcamp.com).  I came behind that with the EP because I feel like you have to give your people the opportunity to support you, and the EP was distributed through ITunes & Amazon, so it reaches a different demographic as well.

But actually answering your question, there is definitely more music on the way.  I’m planning to drop 2 different EP’s on the same day, hopefully early this winter.  After that, there will definitely be another full-length project.

HipHopLEAD: What is your favorite record off the project so far?

B.Eveready: I’ve gotta give the classic artist answer: it changes everyday.  “We Gettin’ It In” always stands out because of the feel-good, summertime vibe, just shouting out my people & the different places I’ve spent time in.  “Rare Excellence” is just straight spitting to a hard beat, and what’s not to love about that?

HipHopLEAD: Who were your influences to get into music?

B.Eveready: I grew up in a household where I heard all kinds of music from the Beatles to Marvin Gaye, so I was always around it.  So there are a whole bunch of older artists that inspired me, and as far as Hip-Hop goes, there are a lot as well.  Strictly speaking about Hip-Hop, I would say Nas, Jay-Z, 2Pac, B.I.G., Blackstar, Gangstarr, The Roots, Common, and the Wu are probably the most influential for me.

HipHopLEAD: When you first started it was more of a side thing for you. Now after reading those articles about you and CMU and hearing your EP it seems like you really have a career goal set .. what made you finally wake up and say “damn I need to be focused”  … “I want to do this shit” ?

B.Eveready: It’s really just been the regular ups & downs of life that have gotten in the way of me getting more music out there.  Gotta have income comin’ in.  When I was in college & we started the Arts Greenhouse, I knew that I wanted to be a full-time emcee at that point, but I was really ignorant of how to use my connections & advantages to their full potential.  I have a better handle on how to do that now, and I’m also just better at what I do.  My music is a direct reflection of me, so it reflects my passion to get my message out to the biggest audience possible.  So it was nothing in particular that made me focus more, just growing & maturing as man.

HipHopLEAD: Any features worth mentioning on the upcoming album?

B.Eveready: You know what the game is now, so you don’t speak on collabs before they’re ready to go, but I can say this: the Guns & Butta mixtape featured The Last Poets, Chaundon, ScholarMan, Huli Shallone & others.  I want to work with any & every artist I think is dope, so I’ll be reaching out to a lot of folk very soon.

HipHopLEAD: If by some chance music doesn’t pan out for you what will you be doing 5 years from now?

B.Eveready: The same thing I’m doing right now, grinding & trying to make a better life for my family.  I do this because I love it, and not for any other reason.  Yeah, I want to get my family to a better position, but as a man, you’ve got to have more than one plan.  So Hip-Hop is my passion, but I’m not going to depend on it to make me rich.  That’s also what allows me to make the music I want, so I can be free of the financial pressures when it comes to my creative process.

HipHopLEAD: Here at HipHopLead.com we like to ask our features some questions that really are out of the norm.We do this because it gives the fans a broader outlook on you. So lets get it cracking …. What do you think about Casey Anthony getting off with a Not Guilty plea?

B.Eveready: Never woulda happened if she was black.  She did it.  But she got off legally, so leave her in peace.

HipHopLEAD: Being a dope East Coast lyricist how do you feel about Wacka Flocka and Gucci Mane as hiphop artists?

B.Eveready: I think they are necessary.  I can’t do what they do & they can’t do what I do. The diversity in Hip-Hop is great. What’s bad is the lack of balance on the radio & on all other commercial outlets.  Let them make whatever kind of music they want to make & let them be heard.  Just don’t stop me from making what I want to make & don’t stop me from being heard at the same level.  Put everybody on the same playing field and we’ll see who the fans really want to listen to.

HipHopLEAD: Who is the dopest member of Slaughterhouse in your opinion?

B.Eveready: That is tough question.  First off, I have to say that Slaughterhouse is probably the best 4-man+ group in the game since Wu-Tang.  They are all extra nice with it.  If you held a gun to my head, I would have to say Joe Budden, just because I started following his career first, his first album was dope & after Mood Music 2, my level of respect went up for him tenfold.  But every member is really on the way to legendary careers.  Success & Respect to those brothers.

HipHopLEAD: Who do you like better as a duo Royce Da 5’9 and Eminem or Jay Z and Kanye West?

B.Eveready: Lyrically, I like Bad Meets Evil, and sonically, I like The Throne.  Royce & Em try to have the best verses they can on every joint.  Jay & ‘Ye try to put together the best piece of music they can with every song.  A great song doesn’t necessarily have to include the best verses you’ve ever heard.  Meanwhile, I’m an emcee first, & I listen to Rap for dope verses.

HipHopLEAD: Back To The Norm…. Name 1 song you’ve done that will have the HipHopLead.com viewers.

B.Eveready: “YTheyHowWeIAm”.  It’ll make sense once you listen to it, & the lyrics are pretty sick. beveready.bandcamp.com/track/ytheyhowweiam

HipHopLEAD: Thanks for hollering at us and in closing give any shoutouts….links to your sites…. F.U.’S or whatever’s clever.

B.Eveready: Thank you for the interview & the chance to touch some more folks.  Emcees & producers, managers & executives, and fans especially, you can contact me directly at: beveready @ gmail.com or on Twitter @beveready.  Check the Guns & Butta Mixtape @ beveready.bandcamp.com.  You can cop the EP on ITunes.  Check me out on Facebook at facebook.com/beveready. There’s more music on the way, so look out for more soon.  Peace & Love.

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