Drastic – Taking Drastic Measures
Drastic is a Hip hop artist, Co Owner at SoundWave Magazine and CEO & Founder at M$M Records a true entrepreneur that also has his own energy drink called ON DEMAND.
The self-proclaimed “Son of the South” has made his mark from Florida to Texas and everywhere in between. Even before releasing his first mixed tape proved how strong word of mouth is; the ears and the hearts of the streets all across the southern states were set on the man they call… DRASTIC
Born David Randall in a long line of music, there was no secret as to what Drastic would grow up to have a passion for.
Watching his family sing and his dad play the guitar; Drastic began to love the sound of instruments before he ever put his pen to a pad and wrote his first lyric. After teaching his self to play the piano he realized that music was something he couldn’t live without.
Drastic began developing his craft at an early age while his friends believing he was shy; he soon shocked everyone with his first professional song at the age of 14. Being the perfectionist that he is; he is always working on bettering that he comes across.
Over the past years Drastic has started a successful record company gaining the attention of some of the top names in the industry. Since then he has acted in films, commercials, and has ghost written for a few rap artist. Making noise in the underground scene for some time now.
Drastic has opened up for Wale, Mario, Kirko Bangz, and Mindless Behavior. He also released a single on Itunes, Amazon, etc. – he is also is currently working on his debut album entitled “THE REFLECTION ”
HipHopLead- We understand your background has had you traveling from Florida to Texas. How would you describe your sound being both states influenced your come up?
Drastic- Well Florida is where my roots are so that’s what grounded me and I’m a Texas Boy so that’s where my hustle came from. I would describe my sound to be genuine, and necessary. I was once told that while other rappers are doing flashy “DUNKS” a few times a game, that I was like “Steve Nash”. Lay ups, assist, 3pts shots & steals. I’m less flashy, but have better numbers across the board.
HipHopLead- What is the sound of Texas in your opinion in 2013 compared to when they blew up in 05?
Drastic- Right now Texas is SO wide open it’s not funny. Not only is Texas a different sound but the cities within Texas sound different. Everybody can usually tell right off whether a rapper is from Dallas, Houston, San Antonio or anywhere else as soon as his song comes on. I think being a Southern Half Breed gives me an advantage in the game. When it comes to the South, I have “THE BEST OF BOTH WORLDS”.
HipHopLead- We know your Dad influenced you to get into music. Being you have grown up and followed in his footsteps do you ever influence him musically?
Drastic- He played the guitar since he was a boy and so did his dad. So even though he didn’t directly influence me, when that’s all you grow up around you almost can’t help but to fall in love with the sound of live instruments. He still picks up the guitar and zones out every blue moon but I’m sure I don’t influence him. Rap is NOT his thing.
HipHopLead- With the skill you have as a piano player do you produce music as well?
Drastic- No, it’s been years since I have produced any records. I would only produce back then because no producers would work outside their circles and & since I didn’t belong to any circle, I had to sink or swim. With the skilled producers these days what I do might not even be called skills anymore, might just be called playing around. (Laughs)
HipHopLead- What other events made you want to get into Hip Hop?
Drastic- Well Hip Hop just happened to be during my generation. I used to watch my cousins rapping in my Grandmother’s living room as a kid. I was only in to Michael Jackson back then. I only started writing because nobody would listen to me talk. It’s Ironic, they’re all ears now but I wouldn’t have it any other way.
HipHopLead- Who were your other influences to get into music?
Drastic- I always blame it on life situations, the music just happened to be my therapist and the studio was my couch.
HipHopLead- What projects have you released to date?
Drastic- I have “CERTIFIED”, “CONCRETE JUNGLE” & “THE BLACK DIAMOND”. Those are all mixtapes, then my single Underground singles “WE FROM TEXAS”, CAMERA PHONE & my current one “I OWN IT” CURRENTLY ON ITunes & Amazon.
HipHopLead- How have you evolved as an artist over the years on the come up?
Drastic- I like to tell people that some years ago I was a Machine Gun, just shooting all over the place hoping I hit something. Now I’m a Sniper, less bullets but more effective and more disciplined.
HipHopLead- So we understand you are co owner of Soundwave Magazine. For starts how did that come about?
Drastic- I was looking at all the real talent in Dallas with no avenue of getting out. Coincidentally my bro was thinking the same thing so we made it happen & it took off.
HipHopLead- What makes your magazine stand out from what’s out there now?
Drastic- Well it’s in the rebuilding process right now but nothing like that was or still hasn’t been duplicated in the city. We were at every single event, every show to where I couldn’t go get food without being approached with rappers wanting interviews or a write up. Being that I’m an artist myself, I understood. We became the “People’s Magazine”.
HipHopLead- When exactly did you start M$M Records?
Drastic- After I finished school for “The Business Of Music”, got a few connections. I made it legit in 2006.
HipHopLead- What’s the meaning behind the name M$M?
Drastic- MILLION DOLLAR MILITARY, The mind frame I had then was like a soldier. Organized and loyal, it grew from there. We are a family and not everybody raps. My sis writes books, my bro was playing pro ball, some are in the Army & Air Force, etc. My motto is “Soldier for Cash” that can be anybody.
HipHopLead- This energy drink, On Demand, you are involved with…how far along is the progression of it?
Drastic- It’s taking off to where I have to keep up with it now instead of the other way around, but I’m loving it.
HipHopLead- A lot of established rappers can’t even get something like that going. What’s the ultimate goal for the energy drink within the next 5 years?
Drastic- For it to be in the conversation with 5hr Energy Drinks, Monster & of course Red Bull. It’s a Multi-Billion Dollar industry and there is plenty of opportunity in the south alone with all these colleges.
HipHopLead- Is it hard to balance these major tasks in your life at once?
Drastic- It can be at times but when you love it that makes it okay. It starts to feel like I’m drowning but my manager came in like a life jacket & she don’t even know it. So I’m good.
HipHopLead- What type of acting have you done to date (specifics)?
Drastic- I was in a short film called “The Kegger” and I rapped in a cell phone commercial some years ago, I don’t want to butcher the name right now.
HipHopLead- One song that intrigued us was “I Own It”. It was you letting the world know what time it is. The confidence was at an all time high. What made you write that record?
Drastic- I’m such a student of the game that I would get obsessed with where my City is at within the Industry. I started to see more & more lies and exaggeration. So like you said I wanted to let everybody know what time it is. It was almost like a small resume’ at the same time wanting people to feel like whatever they have going on OWN IT.
HipHopLead- Do you think rappers nowadays are too soft and don’t show that type of confidence like you did on the “I Own It” record?
Drastic- I wouldn’t say soft, I would use chameleon. There used to be so much originality in the game. Now you can literally take 75 artists, put them on one street and they all look alike. I know because I saw that exact thing in Austin for SxSW.
HipHopLead- We peeped the video out, looks like you enjoyed that limo ride huh (laughs)?
Drastic- Well… I think a few of them enjoyed it more than I did. But seriously I had been in such a zone all day with the video to where business was all that was on my mind. Even the director was laughing at how stiff I was.
HipHopLead- Any new projects coming out?
Drastic- Oh Yeah I’m always working on something. I’ve got “THE REFLECTION” Album coming soon and“THE BEST OF BOTH WORLDS” Mixtape is hitting circulation SOON.
HipHopLead- Any features?
Drastic- I’m going to stretch it out this time. I’ll be reaching out to my people in Houston, New Orleans, Atlanta, Tampa and of course here in Dallas.
HipHopLead- Hit me with 8 of your favorite bars you ever spit…
Drastic- I’ll hit you with a piece of a poem.
Grandma I must’ve soaked in these tears once a week for like most of these years;/ I know God don’t make no mistakes but you supposed to be here./ And I fear, if I don’t learn to forgive I’ll never see you/ but you touched the lives of so many people never believed you’d/ have to go like that, I’m still trying to accept it/ I hear you telling me that death is expected/ & not to cry for you but you’re the heartbeat of so many that would have died for YOU/ so I’m not trying to hear what’s “expected” I ain’t gone lie to you/…
HipHopLead- That’s deep! Who does Texas lean towards for more inspiration … the Nas and Jay z’s or the Snoops and Dre’s ?
Drastic- It’s crazy because even though we really like those artists, Texas was kind of alienated for the rest of the world of hip hop so we always leaned on ourselves. That’s where the different sound and the different hustle came from. Being boxed out. Most people outside the state don’t know that before you ever here a Texas rapper on the mainstream, he was already rich independently.
Here at HipHopLead.com we like to ask our features some questions that really are out of the norm. We do this because it gives the fans a broader outlook on you. So let’s get it cracking ….
HipHopLead- How do you think Em’s new album will be?
Drastic- Perfect, one of my favorite all time artists.
HipHopLead- Best Texas rapper of all time?
Drastic- Scarface, hands down.
HipHopLead- Other then music what do you do with your time?
Drastic- Spend time with family & read. I’m looking into buying a Lion (Laughs). I’m just honest.
HipHopLead- Tell us a hidden talent you have?
Drastic- Apparently loyalty & honesty. But no, I can draw.
HipHopLead- Let me get your Super Bowl prediction?
Drastic- I’ll say Denver Broncos & Dallas Cowboys. (Or New Orleans Saints)
HipHopLead- If you were in the lime light and Kendrick called your name… what time would it be?
Drastic- If he did it in the same fashion, I would call him & thank him for wanting to bring real art back trying to weed out the bad. Then I would say GAMETIME and get him.
Back To The Norm…….
HipHopLead- We saw one of your interviews about being compared to 50 Cent. I want to ask you… do you think fans are too harsh on him and turned their backs on him?
Drastic- I don’t think they turned their backs, I feel when 50 came out he was raw talent and it was SO needed in the game at that time. Over the years he became seasoned knowledge. Some fans grew with him & some just didn’t.
HipHopLead- Name 1 song you’ve done that will have the HipHopLead.com viewers hooked!?
Drastic- This club song I’m working on called “F*** IT” (2 Tears).
HipHopLead- Thanks for hollering at us and in closing give any shoutouts….links to your sites….F.U.’S or whatevers clever!
Drastic- Shout out to yall for having me here. My management at Carte Blanche Entertainment @carteblancheEG! Please subscribe to my youtube page www.youtube.com/ DrasticOnDemand my Facebook, Instagram & Twitter all @ Drastic On Demand. “THE BEST OF BOTH WORLDS” Mixtape coming first. Then “THE REFLECTION” Album coming soon. I’M OUT