“There will be a couple of more songs where I express my R&B feel,” he described of the album. “It feels good and sounds good. It’s no stretch. I’ve always been singing melodies and riffs, but never no whole song. I’ve been making all kinds of songs, but I’ve never done anything like how I done with ‘Sensual Seduction‘. I’m trying to mix it up and bring a variety of different looks on the project, but there will be those type of Snoop songs you love.”
The new song was written and produced by Shawty Red, who’s most known for his work with Young Jeezy. “I initially wanted do a record where it’s just based on me,” he said about his original concept for the album. “But through the time making this record, I have a few guest appearances on here. The Ego Trippin’ part is that I have allowed other artists to write songs for me. ‘Sensual Seduction‘ was written and produced by Shawty Red from Atlanta. I usually don’t accept songs from people. I do my own writing. I usually be ego tripping. On this album, I’m trippin’ to a certain extent, but I’m not.”
The Dogg names producers Pharrell Williams and Teddy Riley as the LP’s main contributors.
“Pharrell is always going to be involved with what I do,” he said. “Teddy Riley had the music game in his hand for 12 years straight. He knows how to create the atmosphere for a great artist and a big event. I feel like I’m a big artist and keep my albums in the classification of a big event. For me and him to work together, it’s gonna be like Quincy Jones and Michael Jackson working together on that Thriller album.” …