After a public protest occurred in front of their New York City store on April 4, Reebok has axed rapper Rick Ross from an endorsement deal. The Washington Post reports that the shoemaker and apparel brand released the following statement:
“Reebok holds our partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
The reaction is similar to an appearance on Rocko’s “U.O.E.N.O. (You Ain’t Even Know It).”
Rick Ross raps:
“Put Molly all in her champagne, she ain’t even know it / I took her home and enjoy that, she ain’t even know it.”
Rocko has now removed Ross‘ verse from his single.
Reebok added that Rick Ross, who apologized via Twitter and during a radio interview, did not conduct himself in accordance with their standards, following the allegations. The statement continued:
“We are very disappointed [that Rick Ross] has yet to display an understanding of the seriousness of this issue.”
Rick Ross has not released a statement or tweet in reaction to the news.