Nicki Minaj is widening her business empire with a new deal Myx Fusions, which has created a new partnership with the singer/rapper.
Nicki will be the face of Myx Fusions’ new, ready to drink Moscato, which is expanding its brand into the United States market. She will be featured in a campaign that includes print, radio, television, off-line events and social media messaging.
Myx Fusions is co-owned by “Love & Hip Hop” executive producer Mona Scott-Young, who is also the Chief Marketing Officer for Myx Fusions.
“Nicki is an innovative trendsetter and has the ability to energize the masses,” Mona Scott-Young told AllHipHop in a press release.
“She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned,” Mona Scott-Young said.
The latest move for Nicki Minaj is just another addition to her ever growing list of business accomplishments, which includes deals with Mac, Adidas and Pepsi.