Artists such as J. Cole and Mac Miller are holding listening sessions, doing interviews and trying to generate buzz for their projects, The promotional push for Yeezus is basically nonexistent.
After performing a few new songs from the soon to release Yeezus album, posters of Kanye’s clear jewel case album cover with the words “Please Add Graffiti” pop up in New York City.
The poster was inspired by “hub of all Yeezus covers” YeezyGraffiti.com which posted the “Please Add Graffiti” image last week. The website was created by Leighton McDonald.
As you would expect from Kanye, he has been going all out in crafting this masterpiece. With Frank Ocean and Chief Keef already stated to be on Yeezus the New York Post reports that Kanye has also sought the help of Def Jam co-founder Rick Rubin to executive produce his album at the last minute.
Known for being very detailed with his albums and working until the final minutes, industry insiders tell the New York Post “even by Kanye West standards, this is pushing it.”