Jay -Z’s Justin Timberlake-assisted “Holy Grail” video premiered on Facebook today (August 29). The social network’s head of content partnerships, Nick Grudin, spoke on the impact the collaboration with Jay-Z and the release of his video had on the company.
“What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans,” Nick Grudin said in an interview with Billboard. “And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience. It’s something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook.”
Facebook says it has plans to do similar projects with other artist.
“It’s an area that we think there’s already a lot of great activity happening, but there’s still opportunities for a lot more,” Grudin said. “And this Jay Z video is a nice milestone in showing what’s possible in reaching the Facebook audience and really socially electrifying his fanbase.”