J. Cole is about 90% done with his sophomore project, Born Sinner, on January 28, and recently released his single “Miss America”, although many are a little thrown off by the song. He knew it may not be a mainstream effort, but intends to make it more than just music to nod your head to.
“I have singles that fall into [traditional music], but if I can use my power in some kind of way, I’m gonna try to use it to shift culture just a little bit. To me, ‘Miss America’ shifts things a little bit, it changes the conversation it takes it in a more aggressive direction, more raw, more social commentary… Any type of commentary is good compared to what a normal single is these days. That’s my aim, is to shift culture slightly, change the conversation. Nobody expects that for your first single,” Cole said.
There’s also a short film in the works. Check out Cole World’s American Music Awards red carpet interview.