J. Cole Claims Credit For Switching Up The Rap Game
Roc Nation’s J. Cole recently had thoughts on his 2011 Cole World debut album and how the album pretty much altered the way a lot of music executives and fellow entertainers handle business.
“It took me a while to see it, but my album changed the business model. It showed the world that a radio single is great, but it’s only a bonus when you already have a fan base and music that people will die for. It showed record execs, who’d been doing things in a very old-school way, that there’s a new way-and J. Cole just did it. Kendrick never had to do that Lady Gaga ‘Partynauseous’ song,” Cole says, referring to a duet that was reportedly pulled from Lamar’s album before release. “I’m sure Interscope was shoving that down his throat, like, ‘You got to work with Gaga.’ But he could say, ‘Yo, Cole did all those numbers with no singles, so we’re on the right track.’ Kendrick Lamar is making songs that are anthems for people’s lives, songs that change people’s lives, whether or not he had a radio single.” (Billboard Magazine)