Today, (June 18th) J. Cole dropped his Born Sinner album along with Kanye West, Yeezus LP.
The two artists are connected with Jay-Z, however J. Cole says that Jay-Z didn’t want them to release their albums the same day.
“He just respected it,” J. Cole says during an interview with DJ Drama. “He thought it was like courageous. He thought it was a brave move. That was it. He wasn’t pitting me against him like, ‘Yeah, let me get my two artists [to release albums on the same day].’ Nah. He was just like, ‘Yo. That’s brave.
You can’t lose,’ is what he was saying. Nobody even expects me to really win that day, in terms of sales, and that’s not really what it was about to begin with. It was about putting my name in the hat in terms of the music. You might have to make a decision. You might love both.
You might love his. You might hate my album, but you’re not going to. But it’s forcing you to make a decision on which album [you’re going to prefer]. I’m just putting my name in the hat. That’s it.”