An advertisement of Audi seems to “trace” Chrysler’s commercial with rap star Eminem, not only does the Audi commercial, compared to that of Chrysler has [almost] the same concept, but also with the same music, which is a [slightly] modified version of Eminem’s “Lose Yourself” single.
Eight Mile Style, company of the Detroit rapper, has filed a complaint against Audi that uses, in its view, an unauthorized interpretation of “Lose Yourself”.
Chrysler’s Italian-American spokesman, Gualberto Ranieri said [ironically]: “Some people consider the word copyright as copy others materials”. “It ‘s impressive: what is extraordinary – said the manager of Eight Mile Style, Joel Martin, with the Detroit Free Press – is the similarity with the song used for Chrysler. When we saw it we thought it was a joke”.
And the network has taken the race of the similarities between the two videos.
Here are the two commercials, look and judge for yourself.