Yesterday (August 7) in Manhattan, New York, rapper Eminem hit the stage to perform at G-SHOCK’s annual Shock the World event. The event was to mark 30 years of G-SHOCK. Also at the event, the announcement of limited edition G-Shock watch collaboration between the brand and the Michigan rapper, Eminem was made.
“With Hip Hop, it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. in a press release. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”
The watch is set to be available in December 2013 at select stores and boutiques. The watch will features Detroit, Michigan’s skyline printed on the watch band, Eminem’s “E” logo on the watch face and band loop. Also, the word “Shady” can be found on the watch’s packaging.
Before hitting the stage, Em tweeted about the performance and watch.
Images of the watch, courtesy of G-SHOCK, can be seen below.