In a recent interview with Billboard, 2 Chainz spoke about creating the album cover for his much anticipated Based on a T.R.U. Story. The cover, shot by photographer Fabien Montique, is basic and bold with two bright gold chains contrasted against a dark backdrop. To create the cover, 2 Chainz turned to the G.O.O.D. Music honcho, who enslisted the services of his new design house, DONDA – named after West’s late mother.
“Kanye and I share a similar vision and think along the same lines creatively. So, when it came time to develop the imagery for my project, I trusted him and his team at DONDA to get the job done and communicate my sentiments,” 2 Chainz said in the interview. “They were the first people I thought of. Their team is unprecedented. Expect next level imagery, sonics and stage performance. This is curated art. The Louvre of rap.”