Editorial: K. Sparks Journal – The Art Of Networking..

Sun, 8th June, 2008

K. SparksWhat’s up street family, it’s been a long week so I figured I’d just jump right into a topic that alotta cats ask me. What is the best way to promote yourself? In today’s cluttered market place there are too many rappers. Let’s be serious, everybody raps, everybody’s an emcee, producer, and yada yada. Hands down, the best way to market yourself in todays cluttered market is guerilla marketing. As an artist you have to be willing to get up everyday and compete. You have to be willing to market yourself and explore as many avenues as possible.

A lot of artist are lazy and not willing to work. One time someone asked me to promote them as hard as I promote myself…I laughed because that is wishful thinking on that persons behalf. The fact of the matter is that NO ONE is going to go as hard for you as they would for themself. Only YOU can go 100 percent for yourself, and unfortunately if YOU are not willing to go hard for yourself hang it up buddy.

Matter fact don’t even bother coming off the bench to get in the game cuz your done. I can’t stress this shit enough to people. In order to be successful you have to network. Alotta artist ask me how do I get on so many mixtapes, how do I get alotta interviews and etc…I GRIND. 24/7 I grind and network. Back in the days when I first started rapping I use to ask artist for info for DJ’s and interviews, and couldn’t understand why they wouldn’t share information and connects with me. I remember thinkin to myself “these cats some real bitch ass niggas”.

But in retrospect I can now see where they were comin from. Networking is hard ass work. It’s damn near a 9 to 5 job in itself to seek out and make new connects. Now imagine, you buss your ass to get all these connects, and then here comes along some free loader talkin about “yo, can you hook me up too?”. You look at them and say “NIGGA PLEASE! Get the fuck outta here”.

Networking is a talent in itself to be able to engage people and make them interested in your brand. This is why most people get managers because they just don’t have people skills to accomplish this task. However, if you are an artist that does not have a manager, my suggestion to you is to suck it up and make it happen or you’ll be stuck in the same place.

Stuck on 120th Loser street in the City of Depression, and trapped in the State of Low Ambition (not in that particular order). That’s all for this week, for more update check me out at www.myspace.com/Ksparksmusic

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